BUSINESS MARKETING ASSOCIATION We are the Indianapolis chapter of the Business Marketing Association, the preeminent service organization for business-to-business marketing and communications professionals worldwide. We call ourselves "The Smarter Side of Marketing," because success in business-to-business traditionally demands an intelligent, results-driven approach. PROGRAMS & EVENTS Back to top APRIL EVENT: Business Relationship Marketing Presented by: Mike Hensley - HSR Business to Business, Inc. Date: Thursday, May 15, 2008 Schedule: 8 a.m. registration, 8:30 - 10 a.m. presentation Location: Broadmoor Country Club, 2155 Kessler Boulevard West Dr. (map) Business Relationship Marketing (BRM) is an often used, yet little understood term. But understanding BRM and successfully implementing it can have a substantial impact on your company's results. In this insightful presentation you'll gain a clear understanding of what BRM is, why it's important, and how you can use it to grow your business. Among the insights you'll gain: Current best practices in Business Relationship Marketing (BRM) How to use BRM to gain an unfair advantage in your market Successful differentiation strategies for B-to-B marketers How to develop marketing programs that deliver ROI today, tomorrow and for years to come > Click Here To Register BMA MEMBERS! Back to top Exciting Challenges for BMA Members! It pays to be a member of Indianapolis BMA. This year we will be giving away a Marketing Skills Builder (MSB) module for the member who brings in the most new members. The MSB is a comprehensive Web-based training program, offering straightforward advice for marketing managers, product managers, and others who must develop, execute, and manage business-to-business marketing programs. With the MSB, users receive a practical training program and the decision-support tools that help them significantly improve their marketing execution, efficiency and real-world marketing management skills, while requiring a minimum amount of time away from their essential day-to-day responsibilities. > CLICK HERE FOR MORE INFORMATION! IN THE NEWS Back to top Announcing the 33rd Annual Business Marketing Association Pro-Comm Awards Do you have what it takes to swing for the Silver Sledgehammer? Pro-Comm is ranked as one of the advertising industry's premier award programs, drawing hundreds of entries annually from B-to-B marketing agencies and clients from all around the U.S. Don't miss this opportunity to honor the best in B-to-B marketing. And although winning a Pro-Comm is no walk in the park, it's even tougher to earn a Silver Sledgehammer: Only five of those will wind up gracing the shelves at the most deserving agencies. One thing's for sure: To hoist this hardware, you need serious creative muscle. Are you ready to flex? Then bring on your best. From single ads to campaigns. From Web sites to banners. From direct mail to public relations. If it communicates a B-to-B message, odds are it'll be right for one of our 58 categories. This year, go for the silver! Deadline for entries is February 15, 2008. > Enter now... CMO Council requests BMA participation in two surveys The CMO Council is currently conducting two important marketing industry studies: a Customer Retention Marketing Audit and the 2008 Marketing Outlook Survey. In an effort to maximize the value of these reports, BMA members are being asked to participate in the surveys. > Learn more... Online Marketing Summit presents educational event for marketing professionals February 21-23, 2008, San Diego, CA BMA has partnered with the Online Marketing Summit to present an educational event for marketing professionals. Leading educators will address best practices in Interactive Marketing. Event will include hands on workshops, thought-leadership panels and more. > Learn more... BMA Annual Conference dates announced; Call for Presentations requested June 11-13, 2008 BMA's Annual Conference is taking place at the Loews Lake Las Vegas Resort in Lake Las Vegas, Nevada. A Call for Presentations has been issued. > Learn more... Get your MBO You are invited to participate in the Masters of Business Online Conference on Friday, December 7. This is an exclusive one day only online marketing conference covering topics like Organic and Paid Search Engine Marketing, Online Video and Social Media, and more. Enter Promo Code: "BMA" for special $99 rate. > Learn more... BMA Selects New Management Company BMA has slected Landon Farrey and Associates to provide the organization with management services. > Learn more... ExactTarget User Conference Connections '07 is the largest email marketing event designed specifically for ExactTarget customers. Join the ExactTarget user community in Indianapolis for three days of networking, knowledge sharing, learning from some of the smartest email marketing professionals in the world. > Learn more... New Member Benefit Free Subscription to Interactive Intelligence's icNotify Market new products and services, cross-sell to existing clients, deliver meeting, event and, service reminders and even send emergency notifications with Interactive Intelligence's icNotify. Interactive Intelligence, a locally headquartered software company specializing in communication technology, is offering a free automated voice messaging service to all BMA members. BMA Member companies may use the “icNotify” service to deliver 2500 outbound notifications per month completely free of charge. icNotify is the perfect solution to enhance business communications. Learn more at www.icNotify.com. BMA Members contact Kim Weseli at memberinfo@bmaindy.org to get your registration code. RESOURCES FOR THE BUSINESS MARKETER Back to top The Return of CRMHear from marketing experts on your schedule An infusion of new customer metrics brings the moribund marketing discipline back to life. > Learn more... What's 'Online Marketing' in Spanish?Hear from marketing experts on your schedule Whichever way you say it, "big" or "grande," Hispanic users online represent a target marketers want to reach. > Learn more... BtoB's On-Demand Webcasts Hear from marketing experts on your schedule BtoB's Webcasts bring together b-to-b marketers and experts to discuss the strategies and tools they use to reach their target audiences. Learn from your peers by accessing their 60-minute webcasts covering topics including: Lead Generation, E-mail Marketing, Social Media and more. View any or all of their webcasts on-demand. > Learn more... BtoB's 2007 Marketers Resource Guide BtoB's 2007 Marketing Resource Guide, mailed the end of November, is now available as a PDF on their web site at no charge, compliment of IEEE Spectrum. This special issue compiles BtoB's most popular lists from 2006, including Top B-to-B Agencies, List Managers and Compilers, E-mail Resources, Media Power 50, Top 100 B-to-B Advertisers, Search Engine Marketing Resources... and more! > Learn more... Best Practices from Boston BMA BMA Boston is inviting all BMA members and B2B marketing professionals to participate in their spring series of six virtual seminars from industry professionals and marketing experts from around the country. Each seminar provides live access to the event, ability to ask questions to the presenter, and access to materials presented by each speaker. > View topic descriptions and schedule...
This year we will be giving away a Marketing Skills Builder (MSB) module for the member who brings in the most new members. The MSB is a comprehensive Web-based training program, offering straightforward advice for marketing managers, product managers, and others who must develop, execute, and manage business-to-business marketing programs.
With the MSB, users receive a practical training program and the decision-support tools that help them significantly improve their marketing execution, efficiency and real-world marketing management skills, while requiring a minimum amount of time away from their essential day-to-day responsibilities.
