SEPTEMBER ONLINE EVENT

B2B Web Seminar
B2B Branding: The Power of the "Under-Promise."

Date:  Wednesday, September 15, 2010
Time:   10:30 AM - 11:30 AM CST
Location:  Online
Program Fee:   No Charge for BMA Members, $99 for Non-Members

Web Seminar Details: Presented by Ted Nelson, CEO, Mechanica

This presentation will describe a three-step research and process-driven approach to creating breakthrough B2B brands. Each of the steps will be made real, practical, and applicable through sharing examples from the highly successful Kronos case story. Kronos is the $700MM revenue leader in Workforce Management Software.

Touchpoints include:
  • Acknowledge the Pain
  • Don't over-promise
  • Find your brand's authentic voice

In summary, leveraging honesty and authenticity can produce outstanding results in a highly cost-effective manner.

Registration

1. Click here to register for this event!

2. Reserve your slot in the web seminar. After registering, a receipt page will open. On this page, click the link asking you to reserve your slot to complete the reservation process.

About the Presenter

Ted Nelson is a very hands-on CEO, and one of four founding partners who conceived and launched Mechanica. His responsibilities include contributing to the building and management of a next-generation business model and organization, as well as general strategic oversight across Mechanica’s clients and their businesses.